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silly mistake got 12x return on facebook ads

Hey Growth Hacker,

A week ago we finished our UVMask campaign — we raised over $3.5M!

It was a super-challenging campaign. And it came with many small and big wins.

Soon, we will publish a very detailed case study that reveals all the secrets and strategies.

But I couldn't resist giving you a little exclusive preview first!

As I’m sure you’ve guessed already, Facebook advertising was one of our main traffic sources.

We had some really great results from our ads — particularly this one:

Notice something?

Yep! UVMask just “Lunched” instead of “Launched”!


Did we turn it off? Nope!

Instead, this silly mistake brought us most of our early advertising results.

You see, the Facebook algorithm rewards advertisers for high rates of engagement.

And can you guess which form of engagement has the highest impact?


When the ad went live, a lot of people were eager to “correct” us. Nobody could resist commenting that it’s not “Lunched” but “Launched”.

And as comments are one of the highest forms of engagement, Facebook’s algorithms showed it to more people. And we noticed some abnormally high conversion rates!

So instead of turning it off, we started to join the jokers in the comments, and began making our own jokes too.

It’s always good to face your mistakes and make fun of them, especially when they’re the reason for great results!

So what lesson did we learn?

Will we start filling our copy with mistakes from now on?

Absolutely not!

There’s a big risk that this will backfire. That people will start reporting them. And that Facebook will block the ads.

Instead, it drove home the lesson that our copy has to provoke commenting.

It can be questions, opinions, jokes...

And stay tuned for our upcoming revolutionary ad format that nobody will be able to resist!

We're testing it now, and can assure you that you've NEVER seen something like this on Facebook before ;-)

For now, check out this week’s Know How:

Dive deep into your TikTok metrics

TikTok is the newcomer on the video block, but it should not be ignored.

Using it presents its challenges though… like how do you track the results of your videos? What video suddenly boosted your channel’s popularity? How does your engagement rate change on each day of the week?

Learn how to analyze your TikTok metrics like you’d do on YouTube!

How do different countries search for your product?

Depending on where your audience is from, the way they search for products on Google is different.

What features do they focus on? What are their needs?

Using the same ad text for someone in the US as someone in Australia might be easy, but it’s not effective.

Discover how to tailor your ads to targeted audiences across the globe.

Instagram page analysis made easy!

There are so many tools out there to analyze influencer pages on Instagram. But anything worth its salt, costs it too!

Phlanx, for example, only lets you analyze 2 pages per day on their basic plan…

But we’ve just discovered the best free tool to analyze as many Instagram pages as you want!

Quickly add dynamic elements to your website

JavaScript brought endless possibilities to web design. For web designers.

Sliders. Scrollers. Fancy graphs. Interactive menus… all breathe life into your website.

Can you build your own? Like me, I’m guessing probably not.

Luckily, we just found a treasure-trove of easy-to-implement JavaScript tools that allow you to add interactive elements to your site with no coding experience required.